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INSIGHTS
Implemented Focus Group Interviews on 3 Target Audience Groups
LOGISTICS
Liased with suppliers, handled contracts, negotiated pricings for video recording, composing Quotations for Campaign Execution
CREATIVE
Brainstormed creative ideas for 12-month IMC Plan
-> Ideas for 2 viral videos + 3 activities (activation, promotion)
Idea for Product Innovation (Seasons Collection)
Ideas for content guidelines
IMC PLAN TO INCREASE BRAND AWARENESS ON SOCIAL MEDIA, REBRAND, AND ATTRACT SALES ON E-COMMERCE PLATFORMS
Ngong - An Bien Food
Organic Brand seeking organic interest
MY PROJECTS
6-MONTH IMC CAMPAIGN WITH A FOCUS ON EVENT MANAGEMENT
CREATIVE
PROBLEM IDENTIFICATION
Tourists engage mainly in seasonal travels
Lack of awareness of the tourism ecosystem
BIG IDEA
4 seasons for Happiness, Sadness, Fear, Anger
Integrate the Unchanged and Changing (The seasons and the region's offerings are unchanged but human emotions are changing) -> Tourists should take care of their emotions in the right place, with the right mind, and in the right time
A leader in the Tourism Industry
Brief: The tourism ecosystem needs accentuation and attention diverted away from a specific location within it
-> Big Idea for 6-month IMC Campaign to revitalise tourists' confidence post-COVID-19 and encourage them to visit ALL
CLIENT CONSULTING AND CREATIVE IDEAS
A Japanese Clothing Brand
Brainstormed ideas for 500 Gift Sets for client's international partners and Concept for Photoshooting
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