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INSIGHTS

Implemented Focus Group Interviews on 3 Target Audience Groups 

LOGISTICS

Liased with suppliers, handled contracts, negotiated pricings for video recording, composing Quotations for Campaign Execution 

CREATIVE 

Brainstormed creative ideas for 12-month IMC Plan
-> Ideas for 2 viral videos + 3 activities (activation, promotion)

Idea for Product Innovation (Seasons Collection)

Ideas for content guidelines 

IMC PLAN TO INCREASE BRAND AWARENESS ON SOCIAL MEDIA, REBRAND, AND ATTRACT SALES ON E-COMMERCE PLATFORMS

Ngong - An Bien Food
Organic Brand seeking organic interest 

MY PROJECTS 

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6-MONTH IMC CAMPAIGN WITH A FOCUS ON EVENT MANAGEMENT

CREATIVE 

PROBLEM IDENTIFICATION
Tourists engage mainly in seasonal travels 
Lack of awareness of the tourism ecosystem 

BIG IDEA
4 seasons for Happiness, Sadness, Fear, Anger 
Integrate the Unchanged and Changing (The seasons and the region's offerings are unchanged but human emotions are changing) -> Tourists should take care of their emotions in the right place, with the right mind, and in the right time  

A leader in the Tourism Industry 
Brief: The tourism ecosystem needs accentuation and attention diverted away from a specific location within it
-> Big Idea for 6-month IMC Campaign to revitalise tourists' confidence post-COVID-19 and encourage them to visit ALL

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CLIENT CONSULTING AND CREATIVE IDEAS

A Japanese Clothing Brand   
Brainstormed ideas for 500 Gift Sets for client's international partners and Concept for Photoshooting 

CONTACT ME

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